SCROLLTOLL

Your Doom Scrolling Feeds the Void.

The Void Feeds the World.

The app that turns your worst habit
into someone else's best day.

The Problem

We're All Addicts.

Nobody's doing anything about it.

2hrs 23min

Average daily social media time globally

$226B

Social media ad revenue (they profit from your addiction)

0

Apps that make your scrolling actually matter

Screen time apps use friction. We use consequences — fun ones.

The Solution

A Toll Booth for Your
Doom Scrolling.

Not a blocker. Not a timer. A toll — with teeth.

⚙️
01

SET YOUR LIMIT

Choose which apps to monitor and how long you're "allowed" to scroll.

📱
02

SCROLL INTO THE VOID

Use your phone normally. We monitor in the background via Apple Screen Time.

🛡️
03

THE TOLL APPEARS

Exceed your limit? A full-screen shield drops: FEED THE VOID or walk away.

💚
04

YOUR GUILT DOES GOOD

One tap donates to charity. Your doom scrolling just fed a child.

The Voice

Shame, Cloaked in Humor.

Not self-help. Self-awareness.

"DOOM SCROLLING DETECTED. THE VOID HUNGERS."

Shield notification

"Congratulations. You just doom scrolled for 47 minutes and fed a child. Hero."

Post-donation confirmation

"Not now, mortal."

Dismiss button (the walk of shame)

The goal isn't to make people feel bad. It's to make the habit visible — so they can change it. Like a casino showing the clock. Except we're on your side.

Market Opportunity

Proven Demand. Untapped Model.

Digital wellness market: $2.1B by 2027  |  Charitable giving via apps: $4.1B annually

OPAL (THE BENCHMARK)

ARR$10.3M
Monthly Revenue$400K
Downloads/Month200K
Employees66
Time to $10M ARR~2 years
ModelSubscription only

SCROLLTOLL (THE OPPORTUNITY)

Subscription + donation platform fee
7% on every donation (recurring revenue)
B2B corporate wellness licensing
Sponsored charity placements
Social/viral sharing mechanics
Brand partnerships & campaigns
Revenue Model

Multiple Revenue Streams.
Not Just One Trick.

💰

PLATFORM FEE (7%)

On every donation processed. User pays $2, we keep $0.14, charity gets $1.86.

DAY 1
👑

PREMIUM ($4.99/mo)

Multi-app monitoring, analytics dashboard, custom themes, leaderboards, tax receipts.

MONTH 3
🏢

B2B WELLNESS

$5-10/employee/month. Corporate digital wellness with ESG reporting.

MONTH 6
📣

SPONSORED CAUSES

Nonprofits pay for featured placement in the donation shield. $500-5K/month.

MONTH 6
The Leaderboard

Shame Is the Feature.

Sharing is the growth engine.

🏆 HALL OF DOOM

1SarahDoom47h$94
2DarkScroller38h$76
3TikTokTyrant31h$62
4ReelAddict24h$48
5You12h$24

📢 BUILT TO SHARE

"Well done! You fed the troll AND a child by throwing your time into the void."

Auto-generated doom scrolling report cards — shareable to Instagram Stories

Challenge friends: "I bet I can scroll less than you this week"

Monthly "Doom Awards" — Most Improved, Biggest Donor, Lost Cause

Beyond Donations

The Toll Can Be Anything.

Donations Are Just the Start.

CHARITY DONATION

CORE

The core toll. One tap, money goes to a real nonprofit. Guilt becomes impact.

SWEAR JAR

V2

Set a dollar amount. Every time you exceed your limit, it goes into a pot. Cash out or donate monthly.

SOCIAL SHAME

V2

Auto-post your scroll time to social. "I just spent 2 hours on TikTok. I'm not okay." (opt-in, obviously.)

FRIEND TAX

V3

Your doom scrolling buys your friend a coffee via Venmo. They'll definitely tell you about it.

ACCOUNTABILITY BUDDY

V3

Automated text to someone you trust: "Hey, Patrick just doom scrolled for 45 minutes straight."

CORPORATE WELLNESS

B2B

Teams compete. Lowest collective scroll time wins a team lunch. Worst team buys pizza.

Built & Ready

Not a Pitch. A Product.

TECH STACK

SwiftUI + MVVM architecture (iOS 16+)
Apple Screen Time API (FamilyControls)
Stripe Connect (payment processing)
Every.org / Change API (charity disbursement)
Firebase Auth + Firestore + Cloud Functions
OS-level shield (appears over any app)
App Group shared data across extensions

STATUS

Core app built & running on deviceDONE
Screen Time monitoring integratedDONE
Stripe payment flow workingDONE
Doom metal UI/UX completeDONE
Charity API integratedDONE
Change.io partnership (in talks)IN PROGRESS
Firebase backend deploymentNEXT
TestFlight beta launchQ2 2026
ScrollToll Troll

THE VOID
IS OPEN.

Your doom scrolling could feed a child, plant a tree, or provide clean water — every single day. All it costs is your guilt.

Pat & Jon, Founders
Hello@scrolltoll.com
SCROLLTOLL  |  2026